São Paulo, March 04, 2024 – mantis•ai, a video-focused artificial intelligence startup, and On The Nose, an audiovisual specialist agency, announce a groundbreaking partnership to revolutionize video data analysis.
The partnership combines mantis•ai’s artificial intelligence technology with On The Nose’s data expertise to generate more accurate insights and optimize processes.
mantis•ai uses its technology to generate more complete and reliable data from videos. The company’s solution allows, for example, to verify the appearance of brands in videos, both in appearances and speeches, and to transform long videos into shorter ones, generating even more content for the agency.
On The Nose, in turn, will act as an investor and board member of mantis•ai. The agency will also make its business intelligence team available to work together with the mantis•ai team on data development and new business.
The companies’ first joint work was the Black Friday Magalu report within the Podpah videocast programming. The partnership saved the On The Nose team time by automating manual work.
“The partnership with On The Nose is an important step for mantis•ai,” says Vini Gholmie, CEO of the company. “With On The Nose’s support, we can expand our reach and offer even more innovative solutions to our customers.”
“We are very happy with this partnership,” says André Barros, partner at On The Nose. “mantis•ai is a company with disruptive technology that can help us offer even more complete and efficient services to our customers.”
The partnership between mantis•ai and On The Nose can be used for a variety of purposes, including:
- Campaign performance analysis: mantis•ai’s technology can be used to track brand appearances in videos, both in appearances and speeches. This can help brands evaluate the performance of their campaigns and identify opportunities for improvement.
- Identification of offers during lives and cross-referencing information such as engagement, coupon conversion and clicks on sales channels.
- measure if the investment was the best possible and to verify and prove the number of times the delivery was made, as a commercial audit
Potential impact of the partnership
The partnership between mantis•ai and On The Nose has the potential to revolutionize video data analysis. By combining mantis•ai’s artificial intelligence technology with On The Nose’s marketing and advertising expertise, the companies can offer more complete and efficient solutions for On The Nose’s channels.
The partnership can also help drive the growth of the artificial intelligence industry in Brazil. mantis•ai is one of the leading artificial intelligence startups in the country, and the partnership with On The Nose can help the company attract more investors and partners.
About mantis•ai
mantis•ai is a video-focused artificial intelligence startup. The company develops solutions to generate more complete and reliable data from videos, with a focus on marketing and advertising.
Formerly known as iSPORTiSTiCS, mantis•ai was founded in 2018 by Vini Gholmie, Rafael Vieira, Carlos Gamboa, and Mauricio Arima. The company is headquartered in London, England, but has offices around the world.
