São Paulo, December 20, 2023 – The Liga Nacional de Basquete (LNB) and mantis•ai, an artificial intelligence company specializing in audiovisual entertainment, have renewed their partnership for the 2023-2024 season. The agreement involves utilizing mantis•ai’s tagging and clipping technology to enhance NBB game broadcasts and promote league content on social media.
mantis•ai’s tagging and clipping technology enables the automatic transformation of long videos into short clips, utilizing audio, images, or data feeds. The tool also facilitates live clipping and action tagging. This will enable the league to create more relevant and engaging content for Brazilian basketball fans.
Enhancement of Broadcasts
The NBB will employ mantis•ai’s technology to introduce new features for game broadcasts. For instance, the tool can be used to highlight crucial moments in the game, such as layups, dunks, and free throws. It can also carry out activations for sponsors, fostering greater engagement between NBB fans and the league’s sponsoring brands.
Social Media Content Promotion
mantis•ai’s technology will also be leveraged to promote LNB content on social media. The tool can create short videos, such as game highlights and player spotlights.
These videos will be more easily consumed by fans on social media and can be used to promote NBB games, generating interest in Brazilian basketball.
An example of how the technology will be utilized for social media content promotion is the creation of “Game Highlights,” increasing fan engagement.
Another example is the introduction of a feature called “Player Highlights.” This feature will display a player’s best moments on screen, including baskets, dunks, and assists. These videos will help fans get to know LNB players better.
Partnership
The renewal of the partnership between NBB and mantis•ai is excellent news for Brazilian basketball fans. The company’s artificial intelligence technology can assist the league in creating more captivating and informative content, contributing to the sport’s growth in the country.
mantis•ai’s technology opens up new possibilities for broadcasting and promoting Brazilian basketball. It is a powerful tool that can help the league achieve new levels of popularity.
