Company

In partnership with TNT Sports, YouTube has become a significant pillar for the growth of the NBA in Brazil. The numbers demonstrate the success of this collaboration, with over 98 million views and 28 million social media interactions.

Challenge

Seeking to optimize relationships with commercial advertisers, YouTube, in conjunction with Warner, approached us to create a brand exposure report within their broadcasts. Whenever a brand’s creative content appeared during the broadcast, it should generate a clip with a timestamp of when the brand was exposed.

Solution

Manually handling this task, brand by brand, throughout all the matches is an extremely time-consuming and error-prone job. The Ad Check, an mantis.ai capabilities, identifies brands and names in the broadcasts. Once the video is processed, it generates clips and a report with information about the selected segments, offering a new way to identify brand insertions, whether in graphics or stadium marketing properties.

Results

Warner and YouTube managed to increase confidence among sponsors, leading to the renewal of their partnership for several more years. Furthermore, the investment made in conducting a brand audit was lower than what is commonly known in the market, enabling the expansion of new investments.