Introduction

The Novo Basquete Brasil (NBB), also known as NBB, is a Brazilian men’s basketball competition organized by the Liga Nacional de Basquete (National Basketball League) and endorsed by the Confederação Brasileira de Basquete (Brazilian Basketball Confederation).

Challenge

The NBB, like many leagues, faced the challenge of creating structured processes for content generation and rapid dissemination on social media platforms. The league’s marketing department encountered difficulties in generating highlights and swiftly promoting content.

Solution

To address this challenge, NBB turned to Genius, a key partner known for collecting player statistics. Genius provided precise analysis of player statistics, including the exact timing of each action. By integrating this data with the Mantis.ai platform via API, the league was able to automatically generate pre-set highlights for both offensive plays, like dunks, and defensive plays, such as blocks.

This solution was employed in real-time, enabling the quick compilation of highlights, whether for an entire game, a specific player, or even an individual team.

Results

The collaboration between NBB and Mantis.ai yielded significant results. Not only did it enhance engagement on the league’s social media platforms, but it also opened up new sponsorship opportunities. For instance, a security company was able to promote the best defensive plays, thereby creating a meaningful context for fans.

In terms of quantifiable outcomes, the league experienced a threefold increase in the generation of content and secured new commercial properties, demonstrating the success of this innovative partnership. This strategic collaboration not only addressed the league’s content creation challenges but also paved the way for increased sponsorship engagement and fan interaction, making NBB a more dynamic and attractive basketball competition.