Company

Mantis AI and EY partnered to deliver data-driven insights for the World Surf League (WSL). The project involved the use of artificial intelligence (AI) to generate a comprehensive report on all Vivo brand appearances during the Saquarema Pro, a WSL Championship Tour event held in Brazil in June 2023.

Challenge

The WSL wanted to understand how Vivo’s brand was being represented during its broadcasts. The league needed a way to track all Vivo brand appearances, including the duration and context of each appearance.

Solution

Mantis AI used its AI-powered video tagging technology to generate a detailed report on Vivo’s brand appearances. The report included the following information:

• The number of Vivo brand appearances: The report found that Vivo’s brand appeared a total of 1,200 times during the Saquarema Pro. This was an average of 20 appearances per hour.
• The duration of each Vivo brand appearance: The report found that the average duration of a Vivo brand appearance was 3 seconds. However, some appearances were much longer, such as the on-screen logo that appeared during the entire broadcast.
• The context of each Vivo brand appearance: The report found that Vivo’s brand appeared in a variety of contexts, including:
  • On-screen logos and branding
  • In-person appearances by Vivo representatives

Results

The report provided the WSL with valuable insights into how Vivo’s brand was being represented during its broadcasts. The report showed that Vivo was a prominent sponsor of the WSL, with its brand appearing frequently during broadcasts. The report also showed that Vivo’s brand was being represented in a positive way, with its appearances often associated with exciting moments in the competition.

Impact

The report helped the WSL to better understand the value of its partnership with Vivo. The report also provided Vivo with valuable insights into how its brand was being represented to a global audience.

Mantis AI’s Role

Mantis AI played a key role in the project, providing the AI-powered video tagging technology that was used to generate the report. Mantis AI’s technology is able to identify and tag objects and actions in video footage with a high degree of accuracy. This makes it a valuable tool for tracking brand appearances in video content.

Additional Details

The report also included the following information:

• The most common contexts for Vivo brand appearances: The most common context for Vivo brand appearances was on-screen logos and branding. These logos appeared during the entire broadcast, including on the bottom of the screen, on the surfer’s wetsuits, and on the surfboards.
• The most effective contexts for Vivo brand appearances: The report found that Vivo’s brand appearances were most effective when they were associated with exciting moments in the competition. For example, Vivo’s logo appeared on the screen when a surfer made a spectacular wave or won a heat.

Conclusion

The partnership between Mantis AI and EY was a success. The project delivered valuable insights for the WSL and Vivo, and it demonstrated the power of AI to track brand appearances in video content.

Additional Examples

The following are some examples of how the report could be used by the WSL and Vivo:

• The WSL could use the report to identify opportunities to increase the visibility of Vivo’s brand during broadcasts. For example, the WSL could create more opportunities for Vivo representatives to appear on-screen or could develop social media campaigns that feature Vivo’s brand.
• Vivo could use the report to track the effectiveness of its sponsorship of the WSL. The report could help Vivo to identify which aspects of its sponsorship are most effective in reaching its target audience.

The report is a valuable tool that can help the WSL and Vivo to better understand the value of their partnership. The report can also be used to improve the effectiveness of both organizations’ marketing efforts.