The company

The success of Sesi Franca Basquete on the basketball courts is no surprise to anyone, but what few know is that their off-court efforts have been less publicized, where the team sought to value the fans and club stakeholders.

The club has been setting records one after another and is now a pioneer in the use of artificial intelligence in its operations and content distribution.

The challenge

With a lean team over the past few seasons, the marketing and operations teams struggled with a lack of time to deliver content on social media.

Another challenge was ensuring quick and reliable access to official game content, benefiting both the league and its partners. In some cases, such as in the 21/22 season, there were delays in making content available, missing out on engaging fans immediately after the game.

The solution

Seeking agility and greater freedom in content delivery and aiming to relieve the marketing and operations teams’ burden, the club entered into a contract with Mantis.AI to internalize the creation of highlights.

The main focus of the partnership was to increase engagement with fans, enabling the generation of numerous contents.

Mantis.AI’s autonomous clipping solution facilitated the creation of granular and personalized content, allowing for activations and storytelling throughout the NBB season and the Super 8 tournament.

Examples of use:

Another point to highlight is the possibility of using the content during periods without games, increasing fan engagement on social media.

Results

The results were noticeable from the beginning of the partnership, significantly improving engagement on social media and the speed of delivering post-game content to a receptive audience, generating more and more engagement with fans.

With posts being generated within two minutes of the basket and shared on social media, the impact on social networks brought even more visibility to the team’s sponsors, further engaging the team’s fans.

One of the major contributors to the success of the partnership was Marcos Limonti, the team’s operations director.

“Our partnership with Mantis.AI has given us the freedom to create content that the club didn’t have before. Right from the start of the NBB, we included these deliveries to our audience in our media strategy. The reception was excellent, and during high-audience games, such as in the finals, we were able to deliver content with great speed and quality on our social media.”

The investment in the partnership brought significant savings to the departments, providing agility, assisting in content monetization, and confirming sponsor appearances.

The ROI (Return on Investment) is becoming increasingly clear for this successful partnership, which continues to perpetuate and spread the importance of national basketball.